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Client Background

Provide a general summary of the services you provide, highlighting key features and benefits for potential clients.

Chalelnges

Blick had a powerful backend, but their web presence was holding them back. Users were hesitant to link their bank accounts because the interface felt overly clinical and uninviting, creating a clear trust gap at the very first touchpoint. At the same time, the landing page suffered from data overload

About client

Blick is a next-generation personal finance app that uses AI to aggregate bank accounts, investments, and crypto portfolios into a single, actionable dashboard. They target "HENRYs" (High Earners, Not Rich Yet) who need more sophistication than basic budgeting apps but find traditional wealth management too inaccessible.

person holding smartphone beside tablet computer

Our solutions

We focused on "Humanizing Finance" through a mix of high-end aesthetics and psychological triggers.

Visualization

We implemented a "Glassmorphism" design trend—using transparency and blurred layers—to symbolize Blick’s core value: Financial Transparency.

Interactive "Saving Calculator"

Instead of telling users what Blick does, we built a custom JS-based calculator on the homepage. Users could input their current savings to see the "Blick Effect" on their 5-year growth.

Result

Use this space to introduce yourself or your business to site visitors. Share who you are, what you do, and the purpose of this website.

Feel free to include your background, experiences, and any unique aspects that set your business apart. Highlight your mission, values, and the benefits your customers can expect.