Technology

Create it

Client Background

Provide a general summary of the services you provide, highlighting key features and benefits for potential clients.

Chalelnges

Blick had a powerful backend, but their web presence was holding them back. Users were hesitant to link their bank accounts because the interface felt overly clinical and uninviting, creating a clear trust gap at the very first touchpoint. At the same time, the landing page suffered from data overload

About client

Blick is a next-generation personal finance app that uses AI to aggregate bank accounts, investments, and crypto portfolios into a single, actionable dashboard. They target "HENRYs" (High Earners, Not Rich Yet) who need more sophistication than basic budgeting apps but find traditional wealth management too inaccessible.

person holding smartphone beside tablet computer

Our solutions

We focused on "Humanizing Finance" through a mix of high-end aesthetics and psychological triggers.

Visualization

We implemented a "Glassmorphism" design trend—using transparency and blurred layers—to symbolize Blick’s core value: Financial Transparency.

Interactive "Saving Calculator"

Instead of telling users what Blick does, we built a custom JS-based calculator on the homepage. Users could input their current savings to see the "Blick Effect" on their 5-year growth.

Result

Higher user trust & engagement: The glassmorphism visual language reinforced transparency, helping users feel more confident navigating financial content and increasing time spent on key pages.
Stronger product understanding: The interactive Savings Calculator allowed users to experience the value instead of reading about it, significantly improving feature comprehension and click-through to next steps.
Improved conversion signals: By combining emotional design with hands-on interaction, the homepage guided users more smoothly from curiosity to action, resulting in higher-quality leads and clearer intent.