Restaurants

Background

Bites!, a farm-to-table restaurant, had a loyal local following but a digital presence that was hurting their bottom line.

four person earring on black wooden table
four person earring on black wooden table
About Client
Challenges
  • High Bounce Rate: Their website was slow and not mobile-optimized, causing potential diners to leave before seeing the menu.

  • Third-Party Friction: They relied on external delivery apps that took a 30% commission and stripped away customer data.

  • Information Gap: Customers frequently called the restaurant during busy hours just to ask about daily specials or dietary options.

Our solutions

We redesigned the website to function as a high-conversion digital storefront rather than just an online brochure.

  • Mobile-First Menu: Developed a fast-loading, searchable menu with clear "Gluten-Free" and "Vegan" tags to reduce phone inquiries.

  • Integrated Booking & Ordering: Built a native online ordering system and reservation engine to bypass third-party fees and capture customer emails.

  • Visual Storytelling: Replaced stock photos with high-resolution "hero" videos of the open-flame kitchen to emphasize the "farm-to-table" brand.

  • Real-Time Updates: Added a "Daily Specials" module that staff could update in seconds via a mobile app.

formal dinner setup
formal dinner setup

Results

Within six months of the relaunch, the restaurant saw a significant shift in their operational efficiency and revenue.

  • Revenue Growth: Online direct sales increased by 42%, significantly reducing reliance on high-commission delivery apps.

  • Operational Efficiency: Phone inquiries regarding hours and specials dropped by 60%, allowing hosts to focus on in-person guests.

  • Increased Loyalty: The new "Order Direct" incentive helped build an email list of over 1,500 local diners for weekly marketing.

42%

1500+

Email Lists

Revenue growth

dish on white ceramic plate
dish on white ceramic plate
Effortless Design for AI-Aged Enterprises Based in Los Angeles

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Contact info

Los Angeles

contact@anchordesign.com