Construction

About client

The client is a growing construction firm specializing in commercial and residential projects. While the company had a strong reputation offline, their website did not reflect the quality, scale, or professionalism of their work. The existing site felt outdated, was difficult to navigate on mobile devices, and failed to clearly communicate the firm’s capabilities, past projects, and credibility to potential clients.

man in orange and black vest wearing white helmet holding yellow and black power tool

Our solutions

We replaced the generic, one-field contact form with an interactive Project Discovery Funnel. Instead of just asking for a name and phone number, the new interface guided users through a 4-step selection process.

An architect working on a draft with a pencil and ruler

Modernize

Redesigned the website with a modern, professional look that reflects the firm’s scale, reliability, and on-site expertise. Added clear calls to action to encourage quote requests and consultation inquiries

User friendly

Implemented a mobile-first, responsive design for easy access by clients and partners in the field

Lead Refine

Created a clear information hierarchy so visitors can quickly understand services, industries served, and project capabilities

Our results

While the total volume of inquiries decreased by 25%, the quality of leads skyrocketed:

Efficiency: The sales team recovered 40 hours per month previously spent on "tire-kicker" consultations.
Conversion: The lead-to-contract ratio increased from 5% to 22% because the people reaching out were already vetted for budget and scope.
Revenue: The firm closed three high-value contracts within the first 60 days of the new site launch, directly attributed to the clearer positioning of the funnel.